How Long Does Rebranding Take

Branding Process Take?

The branding process takes between 4 weeks and 6 months, plus long-term efforts and roll-out. Here’s why the range is so drastic:

When it comes to estimating how many weeks or months the branding or rebranding process can take, the answer is there can be quite a range depending on a number of factors, such as:

• the size of your company and how demands might change as you grow
• the complexity or technical intricacies of your product or service
• how many brand assets your company will require
• how big and media-splintered is the audience for your brand
• how much time you have to ensure the process is conducted the right way
• the amount of your budget
• who is doing the work
• brand launch and roll-out

The beginning of the branding process is dedicated to the discovery of a number of factors related to your business, such as the space in the market your business or product occupies, your competitors, your opportunities and challenges, your point of differentiation, and so on.

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